Transform with impact through alignment.

Align medical affairs to accelerate field team performance.

MSLs are a critical factor in the evolution of medical affairs moving from a “scientific resource” to playing a critical role as a strategic leader within pharmaceutical organizations across the entire product lifecycle. As a growing number of external stakeholders and decision makers seek informed answers and data-driven insights to their scientific questions, they are turning to MSLs because of their in-depth understanding/mastery of the science and data.

With the heightened strategic importance of the MSL and the business-critical nature of many of their responsibilities, senior leaders need to know that MSLs are being effective. An effective MSL team places the entire organization at a competitive advantage in the marketplace.

How we help our clients.

For more than 15 years, we’ve been partnering with leading companies in life sciences to measure and quantify the value of their field medical team’s performance to help them take their next strategic step in the evolution of the field medical role.

STEM can provide a holistic view of MSL value, by measuring the quality of MSL/HCP interactions through observations, quantify the alignment to medical strategic direction through interviews, and gather direct HCP feedback.

We integrate this feedback into our results & recommendations to provide you;

Valuable strategic insights that provide a 360o perspective of the internal alignment across your team and other cross-functional stakeholders
The quality of how the team executes your strategy with thought leaders/HCPs
The impact of your strategy and the customer’s experience of these engagement

Quantify the value and impact of MSLs

Measure the quality of MSL & HCP interactions in delivering scientific content and engagement capabilities

Strengthen the alignment between medical and stakeholders

Field Medical.

Support the success of your field medical team with a winning value narrative and scientific engagement strategy.

Find out more

We’re part of Inizio Advisory.

Find out how we’re collectively helping clients transform with impact.

Learn more

Our latest thinking.

Quantifying MSL value and impact: The evolution of the medical science liaison role

MSLs are generating more value for customers and to pharma organizations than ever before, but measuring its value and impact is still remains elusive

From metrics to impact: Selecting the right measures to determine MSL value

From metrics to impact selecting right measures to determine msl value.

Early utilization of field medical teams in life sciences commercialization planning

In today's world, clinical data alone may not make a product stand out. A strong strategy is vital for a successful medical product launch.

Contact us.

Get in touch and discover how you can maximize the value of MSLs as a strategic resource and strengthen alignment across the organization to accelerate field team performance.