Commercial
Benchmarking strategic alignment for sales and marketing teams
Want to understand how aligned your team is to your brand direction, and how effectively it is being executed in just 12-14 weeks? With benchmarks from >5000 commercial projects across every therapy area, we’ll give you robust and relevant insights that will accelerate your performance further.
How does STEM work?
Watch this short video to see how STEM works with commercial pharmaceutical teams to accelerate high performance
Examples of what we quantify
STEM will quantify over >140 KPIs, tailored to your needs. This will enable you to understand specifically what is happening within your team or organisation.
- 1 What percentage of the cross functional team know and believe in the brand strategy and to what extent do you lose traction the deeper into the organisation you go?
- 2 What’s the belief in the brand messaging, core story and materials and how are these used with during customer selling interaction?
- 3 How aligned are people on the target patient?
- 4 In what percentage of calls do sales representatives truly engage the customer through high value questions?
- 5 How often is there a clear outcome to the customer interaction where customers have agreed a clear behavioural change?
Client Testimonials
Some principles of how we achieve commercial excellence
- 1Field days completed with field-based sales representatives to observe what happens in real life
- 2A systematic process, with specific tailoring by client where necessary
- 3Performed by an objective locally based team, independent of brand operations, all native speakers
- 4A quantified and benchmarked set of results quantifying alignment and best practice
- 5Conducted periodically as part of a regular process that reviews functional performance