What we do.
STEM, an Inizio Advisory company, supports life sciences companies in delivering data-driven, AI-powered strategy to execution insights that empower leaders to spark innovation, accelerate brand performance, and drive patient impact.
We know what good looks like.
Our experts continuously analyze strategic success data across our global pharmaceutical and life science projects and the industry to understand what ‘good’ looks like.
With this deep and specific insight, we identify strengths, gaps, and high-impact action plans across your business functions and teams to accelerate your brand performance with confidence.
Our CEO, Dermot Kenny shares how our industry experts can help teams to optimize the execution of the brand strategy.
Why STEM? How we help our clients.
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AI-Driven Insights & Benchmarking Excellence.
We combine 15+ years of proprietary, robust benchmarking data with AI to deliver deep strategic insights that life sciences leaders need to empower decisions and performance.
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Global Expertise, Local Precision.
Operating in 60+ countries, our pharmaceutical industry experts bring globally validated insights tailored to market dynamics and environments through our proven methodology.
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Long-Term Partnership & Double-Digit Growth.
Through our relationships with clients where we provide ongoing support and guidance, our insights have led to double digit growth for brands that partner with us, leading to greater patient impact.
What our clients say.
"STEM provides a unique and invaluable service that helps to keep positive pressure in the system so that affiliates always strive for improvements in the way we execute."
"We have seen improved selling skills as observed by STEM and have accelerated market share gains across key brands, with IMS measured sales force details up by 30%."
STEM has provided me with invaluable operational insight into my business which has led to better, more focused plans across my region
Partnering with STEM has clearly helped my teams turn around performance and drive better results
Amazing how accurate it is compared to pictures I see on field visits. This is what is happening – we can now do something with it
STEM provides a powerful mirror...to pinpoint action plans to accelerate team performance
The consistent themes are the quality of STEM’s people and their ability to build credibility and engage productively with both local and global functions
The picture you paint completely resonates. Great, clear opportunities to accelerate
I really value the work you do and hope all markets will use STEM
The STEM model enables me to view how consistently our strategy is being implemented at all levels of the organization. It’s been a critical diagnosis for making rapid improvements during our three launches this year
Contact us.
Connect with us to discover how we can help you accelerate your brand’s performance.
Our resources.
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Read more
MSL Value Beyond Metrics: How Emotion, Storytelling & Strategy Drive True Impact
Insights from the MAPA-MAPS Summit: redefining MSL value through storytelling, emotion, strategy, and smarter measurement.
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STEM, Inizio Advisory Launches STEM AI to Deliver Intelligent, Data-Led HCP Interactions
Inizio Advisory’s STEM launches STEM AI, empowering pharma field teams with AI-driven insights, personalized coaching & real-time impact.
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Quantifying MSL Value: A New Lens
Explore how MSLs have evolved into strategic partners in biopharma and why measuring their true value is vital for future success
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Stress-testing Day One: Designing and Preparing for a Flawless Launch
Early prep & ‘dry runs’ help pharma teams avoid drift, boost confidence & launch successfully, say STEM's Heywood & Lacaille @pharmaphorum.
Inizio Advisory partners with pharma and life sciences companies to help navigate product launch successfully.
From clinical development to post launch optimization. Find out how we can help get your launch planning journey started.
Navigate your Launch Journey With Certainty.
Join our experts at Inizio Advisory as they delve into every stage of early-stage product launch planning in our insightful three-part podcast series, created in partnership with PM360.
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Episode 1: Navigating Pre-Launch – Start with Market Understanding
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Episode 2: Navigating Pre-Launch – Optimize Planning & Decisions
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Episode 3: Navigating Pre-Launch – Validate Launch Approach