Field Medical.
Establish a strong and credible medical value narrative for your team.
How we can help you.
Support the success of your field medical team with a winning value narrative and scientific engagement strategy.
Our proven interview and observation process layers robust industry benchmarks and insights to quantify and strengthen the quality of your team’s alignment and interactions with medical stakeholders. From assessing the effectiveness of new & digital engagement solutions with customer experience feedback and insights, to supporting the transformation of going from pipeline to launch, , we use proven KPIs to determine and deploy more of what works best. Our unique HCP360° approach means we can provide you with a deeper understanding into the in-person interactions your MSLs have with your thought leaders/HCPs.
Teams we help.
Our unique approach means we can answer medical leadership’s critical questions about how to optimize strategic alignment & thought leaders/HCPs focus.
- How can we demonstrate MSL value?
- How aligned is everyone to the medical strategy?
- How to strengthen cross-functional working?
- How can our MSLs uncover more insights?
- How can we evolve HCP thinking?
Accelerate performance by:
- Understanding the degree of team’s knowledge, alignment and confidence in medical strategy, scientific communication topics & customer engagement approach
- Quantify the execution of strategic direction – across medical priorities and engagement capabilities
- Identify how medical strategy and scientific communications are executed during customer interactions
- Assess performance vs. benchmark and identify root causes that affect MSL performance
What our clients say.
“STEM is still one of best services I have come across. It helps us demonstrate the value our field medical teams bring to the organization and identifies practical insights to implement in developing a high performing MSL team”
"STEM provides a unique and invaluable service that helps to keep positive pressure in the system so that affiliates always strive for improvements in the way we execute"
"We have seen improved selling skills as audited by STEM and have accelerated market share gains across key brands, with IMS measured sales force details up by 30%"
"STEM has provided me with invaluable operational insight into my business which has led to better, more focused plans across my region"
"Partnering with STEM has clearly helped my teams turn around performance and drive better results"
"Amazing how accurate it is compared to pictures I see on field visits. This is what is happening – we can now do something with it"
"STEM provides a powerful mirror...to pinpoint action plans to accelerate team performance"
"The consistent themes are the quality of STEM’s people and their ability to build credibility and engage productively with both local and global functions"
"The picture you paint completely resonates. Great, clear opportunities to accelerate"
"I really value the work you do and hope all markets with use STEM"
"The STEM model enables me to view how consistently our strategy is being implemented at all levels of the organization. It’s been a critical diagnosis for making rapid improvements during our three launches this year"
Contact us.
Connect with us to discover how we can help you accelerate your brand’s performance.
Our resources.
Learn from our experts. At STEM, we’re committed to sharing what we learn to ensure world-class medicines reach the right patients.
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Read more
MSL Value Beyond Metrics: How Emotion, Storytelling & Strategy Drive True Impact
Insights from the MAPA-MAPS Summit: redefining MSL value through storytelling, emotion, strategy, and smarter measurement.
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STEM, Inizio Advisory Launches STEM AI to Deliver Intelligent, Data-Led HCP Interactions
Inizio Advisory’s STEM launches STEM AI, empowering pharma field teams with AI-driven insights, personalized coaching & real-time impact.
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Quantifying MSL Value: A New Lens
Explore how MSLs have evolved into strategic partners in biopharma and why measuring their true value is vital for future success
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Stress-testing Day One: Designing and Preparing for a Flawless Launch
Early prep & ‘dry runs’ help pharma teams avoid drift, boost confidence & launch successfully, say STEM's Heywood & Lacaille @pharmaphorum.