Stress-testing Day One: Designing and Preparing for a Flawless Launch

In this article with pharmaphorum, Dani Heywood, Global COO and Madeleine Lacaille, VP explore the critical importance of early preparation in pharmaceutical product launches, emphasizing the need for proactive strategies to prevent strategic drift and ensure alignment across teams. It highlights how conducting ‘dry runs’ and stress-testing launch plans can identify potential challenges before they impact real-world performance. By simulating healthcare professional interactions and refining messaging, at STEM, we help clients maintain strategic focus, enhance team confidence, and achieve successful product introductions. The piece underscores the value of cross-functional collaboration and early intervention in maximizing launch effectiveness.